Hotel and Hospitality Management Event Success Factors

Question: Describe about the Hotel and Hospitality Management for Event Success Factors. Answer: Event Success Factors and their Importance Even Success factors refer to the acts performed by one or a group of individuals to ensure that the intended goal or aim is achieved (Hallmann, Breuer, and Khnreich, p.228). Some of these factors are as discussed below as well as how they contribute to successful mega events and their significance. Capital Management It consists of funds budgeted for the operation of the mega event. The events need enough money to facilitate purchase or hire of equipment, telecommunication, security, overcoming weather disturbances like unexpected rain and providing water and sanitation to the participants of the mega event (Mills and Rosentraub, p.242).An event such as FIFA, World Cup or Olympics consumes a lot of funds which have to be properly budgeted. It is important to have a budget committee to assess the funds which will be spent on the mega event. Capital management is essential for it is a management tool; it forms the basis for financial accountability and transparency. Finally, it prevents unwanted debts. Due to inadequate financial management, the Montreal Olympics in 1976 caused a massive debt which took approximately 30 years to pay off (Clment, p.12). Drafting plans and legacy Planning is the process of collecting, thinking and organizing a set of ideas and activities required for obtaining goals and objectives (Masterman, p.21).Mega events need mostly rely on medium and long-term plans. Since most of such events last for a longer period, planning for the accommodation of the participants is necessary. High-performance platforms, mechanical machines, and entertainment temples show an attractive venue design which implicates proper event planning. (Gibson et al., p.118) explains that not only should the plans be for the events, but they should also consider long-term benefits of such activities to the public, social and economic legacies in future. The South Africa 2010 world cup left legacy assets such as improved infrastructure. Similarly, the 1996 Olympic Games held in Atlanta, the dormitories which were built to accommodate the athletes are currently used by Georgia Institute of Technology students. Selection of an appropriate venue When setting up a mega event, a suitable location must be identified to host the show. Since the attendees will be from different countries, the site selected should be close to airports and hotels where they will be accommodated as the event runs. It is recommended for mega-events to be held in the central cities such as Athens, Sydney, and Rio which are accessible, have a good flow of traffic as well as parking facilities. In such a venue, the attendees will be comfortable and will reside well until the event is over. Independent executive agencies (Mller, M. p.10) explains that mega event usually monopolizes public attention, creates a mega-event syndrome and can, therefore, become agents of change. The public concentrates on them so much which gives them the power to act as independent agents of change in the region that they are hosted. They are transformative ventures and re-write urban and regional development plans. The Delhi Commonwealth Games 2010 in India assisted the in building and construction in Delhi, India, a project which was not yet completed. Once such an event is hosted again, people will attend making it successful due to the agency work previously was done. Publicity For a successful mega event, the date of commencement must reach as many people as possible. Media such as television channels, Radio stations, emails and the internet provide effective communication to the public. The act helps attendees to arrange for travel to the show. Moreover, the participants in such shows prepare accordingly. The information helps entertainers and athletes to plan their time for practice before proceeding to the event at the announced day. Visitors experience (Mills and Rosentraub p.241) Narrates that visitors see two types of infrastructure: visible and invisible. Invisibly refers to that infrastructure which is at the events scene such as a well-made stadium. On the other hand, the latter relates to the external environment from the games scene. The visitors evaluate the arrival and how they were orientated, they value transport, roads, cleanliness, and hygiene. It is, therefore, significant for mega event owners to ensure visitors are satisfied, comfortable and contended to make them attend similar events in future. Political and legal visions When setting up a mega event, the planners view the political vision of the country that they want to use. These images are reflecting the decisions of the government from Countrywide to local levels. The event, therefore, facilitates implementation of such plans which had not yet taken place. The FIFA world Cup in Brazil, 2014 was purposely to upgrade its airports, harbors, highways and the urban energy. How healthcare facilities can be a factor in running a successful event Provision of sports medicine: Clinics and hospitals close to the mega events, for instance, FIFA world cup, treat the players who have got movement-related injuries like acute and chronic. The specialists respond quickly to the players to get back their body flexibility, strength, and mobility. Their work is to diagnose the injury, elevate the injured area apply compression dressing and bandages (Dvorak et al., p.1200). If the injury is much serious, the players are restricted from playing for a period to prevent further damage. Minor injuries are treated, and the individuals can return to the field. Visitors health: during competitive events such as Olympics, the sports provoke strong emotions and anxiety to the spectators and health problems may occur. Some individuals attending the events may have long-term diseases such as asthma and allergy. Falling into a coma by drug users is a common observation among the spectators. Healthcare facilities respond to emergencies and offer quick medication to the visitors who fall ill at the scene of the mega-event. (Wheeleret al. p.509). For example, a spectator is reported to have been taken to hospital after falling ill in a North-East football match in 2015 (Guilianotti, p.29) Confidence and assurance: People attending mega events consider heath facilities available in case they fall sick. For a successful event to take place, it has to hire trained medical specialists for handling emergencies and interacting with the people who fall ill. This helps to create confidence and assurance to the visitors to attend the event. Medical charges should be small enough for each to afford. Pros and cons for the local community, when a massive infrastructure investment is made for a global event Pros Improvement of public goods: world events improve the assets used by the community such as critical roads, water and shipping infrastructure. The South Africa World Cup in 2010 led to better street lighting as well as improved traffic management systems (Kaplanidou et al. p.637). Recycling: Assets used by the global events can be dismantled and used for other purposes once the event is over. For example, the seats used in the basketball arena London Olympics in 2012 were dismantled and recycled (McCormick and Birchall p. 2251). This helps in minimizing cost of production incurred by the community. Innovations for environmental concerns: the event planners ensure that there is a weak effect of the event on the environment. Most global events install renewable energy like the solar systems to avoid pollution. Moreover, they use biodegradable forms of PVC to ensure that health risks for the society are minimized. State-of the-art-technology: Mega events constructs decent buildings, fields, and modularized stadiums which improve the technological standards of the region. (Marin-Aguilar, and Vila-Lopez p.632) says facilities built in sports events will be available until future enriching the outlook and quality of life in cities which attracts immigrants and entrepreneurs. Cons Affecting regular life routine: the normal life, work, and methods are affected by the mega events. People start concentrating more on the event rather than their daily activities. Exposure and loss of privacy: Global events make the lifestyles, culture and other activities are realized to the whole world which may affect the consumers preferences towards that country. Displacement from areas of residence-: The government might temporarily displace citizens from their residing areas so as to host the event (Silvestre, and Oliveira p.207). The policy causes dissatisfaction and distortion of the peoples lives. High taxes: since the government of host country spends heavily on the global events, it levies high taxes to the citizens so as to compensate for the expenses. References Clment, D., 2015. The Transformation of Security Planning for the Olympics: The 1976 Montreal Games. Terrorism and Political Violence, pp.1-25. Dvorak, J., Kramer, E.B., Schmied, C.M., Drezner, J.A., Zideman, D., Patricios, J., Correia, L., Pedrinelli, A. and Mandelbaum, B., 2013. The FIFA medical emergency bag and FIFA 11 steps to prevent sudden cardiac death: setting a global standard and promoting consistent football field emergency care. British journal of sports medicine, 47(18), pp.1199-1202. Gibson, H.J., Walker, M., Thapa, B., Kaplanidou, K., Geldenhuys, S. and Coetzee, W., 2014. Psychic income and social capital among host nation residents: A prepost analysis of the 2010 FIFA World Cup in South Africa. Tourism Management, 44, pp.113-122. Guilianotti, R. ed., 2013. Football, violence and social identity. Routledge. Hallmann, K., Breuer, C. and Khnreich, B., 2013. Happiness, pride and elite sporting success: What population segments gain most from national athletic achievements? Sport management review, 16(2), pp.226-235. Masterman, G., 2014. Strategic sports event management. Routledge. McCormick, F. and Birchall, M., 2014, September. London 2012 Olympic Stadium Transformation: Part 1: Engineering developments of Legacy. In IABSE Symposium Report (Vol. 102, No. 13, pp. 2247-2254). International Association for Bridge and Structural Engineering. Mills, B.M. and Rosentraub, M.S., 2013. Hosting mega-events: A guide to the evaluation of development effects in integrated metropolitan regions. Tourism Management, 34, pp.238-246. Mller, M., 2016. How mega-events capture their hosts: event seizure and the World Cup 2018 in Russia. Urban Geography, pp.1-20. Silvestre, G. and de Oliveira, N.G., 2012. The revanchist logic of mega-events: community displacement in Rio de Janeiro's West End. Visual Studies, 27(2), pp.204-210. Marin-Aguilar, J. and Vila-Lpez, N., 2014. How can mega events and ecological orientation improve city brand attitudes? International Journal of Contemporary Hospitality Management, 26(4), pp.629-652. Wheeler, D.S., Geis, G., Mack, E.H., LeMaster, T. and Patterson, M.D., 2013. High-reliability emergency response teams in the hospital: improving quality and safety using in situ simulation training. BMJ quality safety, 22(6), pp.507-514.